Traits that’ll allow you to excel in a challenging profession
Students who enroll in Branford Hall’s graphic design career training program are taught a variety of concepts, everything from basic design to multimedia production. The goal is to build a strong foundation, one that can prepare eventual graduates for a vocation in the field.
Whether you plan on seeking employment as an independent contractor or a full-time employee, these four skills can help you stand out from the pack.
- Knowledge of fonts and colors. Graphic designers who have an in-depth knowledge of typography – including little-known fonts – are in a position to suggest unique ideas and solutions. The same can be said for graphic designers who have learned how to differentiate colors by shade, how to combine those shades (using a desktop program), and how to play one shade off another in an effort to make any layout “pop.”
- An understanding of social media and the web. With so much graphic design work being done online, developing web content has become a very necessary part of the job. The same can be said for understanding social media, which is integral to the success – and online buzz – of any digital campaign.
- The ability to multitask. As a graphic designer, you should expect to juggle several different responsibilities at once. Design entails working on a deadline, as well as fielding requests from a variety of colleagues, clients, and/or departments. Designers who can multitask are likely to thrive, increasing their earning potential as they gain experience in the field. Designers who refuse aren’t likely to go very far.
- A signature style. Think of this as being your trademark, the aesthetic “voice” that makes your work stand out. Certain clients – and employers – may insist upon tradition, while others might pursue that one designer who can provide a look or feel they haven’t seen before. Either way, it’s valuable to be able to demonstrate an innovative style. The more flexible you can become, the greater an advantage you might have.