6 Tips for a Great LinkedIn Profile

If you haven’t tried this career networking website, now is the time

Have you created your LinkedIn profile yet? If not, today is the perfect time to get started. It’s easy to do. LinkedIn will walk you through the steps you need to take in order to get your profile up and running.

The Branford Hall Career Institute is committed to preparing our students for the workplace and helping them to develop rewarding careers. In this blog article, we are offering tips on making a LinkedIn profile that will look professional and impressive. Take a moment and try out these suggestions.

1. Make your photo look its best
Your photo is the first thing that people will see when they look at your profile. You want to look professional in your photo. It should be a headshot where your face takes up about 60% of the picture. Wear business clothing that you might wear to a job interview. Have an approachable expression on your face. Look directly toward the camera. Make sure the background of the photo is plain and not distracting. Ask a friend or family member to help you get a good shot. (No selfies!)

2. Complete all the profile fields 
LinkedIn will walk you through each field that you should create. Try to complete as many of the fields as you can. The more complete your profile is, the better rating it will receive. LinkedIn will show you how much progress you are making toward an “All-Star profile.” A complete profile will communicate to potential employers that you care about your job search and you have taken the time to create a strong profile.

3. Put your most relevant info at the top
Most visitors to your profile will look at your profile quickly and notice mainly the information at the top. For this reason, it’s a good idea to put your key information at the top. The Summary is a great way to accomplish this. The Summary is an area where you can list your strengths and goals in a concise paragraph. You should also put your most relevant job experience and/or job skills near the top.

4. Use keywords
Some employers use LinkedIn searches to find potential employees. Therefore you want to be sure to use important keywords in your profile. One good spot to put your keywords is your Headline, which appears directly after your name. This is typically where you put your job title. Even if you don’t currently have a job in your field, you can still list your job title. For example, if you are trained as a medical assistant, but haven’t found a job yet, you can still put “Medical Assistant” in your headline. You can get more mileage out of your headline by including key skills. For example, your headline could read: “Medical Assistant | Pediatrics Experience | Electronic Health Records.” You should also include keywords in your Summary, as well as other parts of your profile.

5. Create a customized URL
LinkedIn will assign you a URL for your profile, but it will be long and cumbersome. It’s easy to make a shorter URL. Just click on the cog next to your long URL. This will bring up your Public Profile screen. To the right of that screen is “Your public profile URL.” By clicking on the pencil, you can edit your URL to a more manageable size. Keep it simple with just your name if possible. Then be sure to include your LinkedIn URL in your resume and in your email signature.

6. Use LinkedIn frequently
Staying active on LinkedIn shows potential employers that you are involved in your professional life. Here are some features you might want to use:

  • Make connections. Once your profile is complete, start making connections. Reach out to people you know in your field, and accept connections when other people reach out to you.
  • Join groups. Joining a group related to your professional field can be very interesting. People post questions, articles, or opinions, and you have the opportunity to respond with advice or suggestions. Always behave professionally on these forums.
  • Post articles. If you find interesting web articles in your field, go ahead and post them to your feed. Others may read them and start a discussion about them. This is a great way to keep up an interest in your own professional development.
  • Recommend your colleagues. Making professional recommendations for people whom you respect is a generous thing to do. It helps to boost their profile. You can also ask a few key people to make recommendations for you. Be sure to ask someone who knows your professional strengths.

With these tips, you will be well on your way to creating an effective, professional, and active LinkedIn Profile. Get started today!


The Branford Hall Career Institute, with campuses located throughout New England, specializes in job training programs that can be completed in less than one year, such as Medical Assistant, Medical Billing and Coding, Massage Therapist, and HVAC/R. Contact us online to learn more.