Great Tips for Improving Your LinkedIn Profile

Don’t miss the benefits of this online career networking site

One of the most important tools for job-searchers today is the career networking platform LinkedIn. LinkedIn is used by over 467 million people worldwide and offers services such as job postings, networking, career resources, and more.

Have you already created a profile? If not, now’s the time! Try out these tips to make your LinkedIn profile as best as it can be!

Tip #1: A good professional photo is key
The number one thing that people notice when viewing your profile is your photograph. Without a photo, your profile will look unfinished and unprofessional. Make sure it’s a respectable headshot where you are dressed professionally.

Tip #2: Be thorough
When creating your profile, fill out as many fields as you can. A poorly filled profile makes it look like you didn’t put any effort into it. This is your chance to market yourself, so make your profile as full as you can. Feel free to copy from your resume and to write additional material for your profile.

Tip #3: Make a shortened URL
When you start a new profile, LinkedIn will automatically give you a URL. It will be long with a lot of numbers in it. This won’t look good on your resume. Instead, use “edit public profile” to choose a new URL. Try to use your name in the URL, and keep the URL as simple as possible. Then you can put the URL in your resume header, as well as in your email signature and business card, if you have one.

Tip #4: Make connections
Once you’ve created a profile, it’s time to make use of the networking functions that LinkedIn provides. This means reaching out to people you know and asking them to “connect” with you. Making connections may take some time. As you start out in your career, you may not have many connections, but don’t worry. Over time, they will grow!

Tip #5: Make endorsements and recommendations
One of the interesting features of LinkedIn is the ability to make endorsements of others, as well as recommendations. It helps your profile to have endorsements and recommendations, and the best way to get recommendations is to recommend your connections first! Writing a sincere recommendation for someone else is an especially generous gesture, and eventually, someone will repay you the favor.

Tip #6: Get involved in career-related activities
LinkedIn is a central gathering place for all sorts of career information. Take advantage of these great features so you can connect with like-minded people in your career field.

  • Post interesting articles or videos relating to your field
  • Join a group that’s focused on your career
  • Respond to other people’s posts (in a professional manner always)
  • Sign up for job alerts to be emailed to you
  • Find alumni from your college or career training school and connect with them
  • Follow companies related to your career

With these tips you should be well on your way to creating a strong LinkedIn profile. Good luck, and keep on networking!


This blog post is courtesy of the Branford Hall Career Institute. Learn more about our career-focused training for medical assisting, massage therapy, medical billing and coding and more. Thanks for visiting our site!